RoofViews

Residential Roofing

What Is It Like to Be a Roofer?

By Dawn Killough

May 04, 2020

Roofers from Arrow Roofing show their GAF award

To get a firsthand account of what it's like to be a roofer, GAF spoke with Trenton Wisecup, president of Arrow Roofing Services in Michigan, and David Laurain, Arrow Roofing's vice president, to learn about their experiences in the roofing industry.

Wisecup's career as a roofer began when he was 19 and working as a waiter. While serving the general manager of a large storm restoration roofing company—who was in town working on projects caused by a local hailstorm—he was offered a job as a roofing salesperson. A year and a half following his acceptance, he became an insurance adjuster. This gave him experience in handling claims and learning how the insurance industry looks at repairs. With this unique background, he started Arrow Roofing Services in 2017.

Laurain was recruited by Wisecup when he was attending community college with a specialty in computer-aided drafting. They had mutual friends and Wisecup asked him to attend an event with him in order to increase the representation from Arrow Roofing. Laurain realized how much respect Wisecup had already earned in the industry, how great the people were, and how unlimited the possibilities for professional and financial growth could be. The next day, he joined Arrow officially.

What Classes or Education Would You Recommend for Someone Looking to Get into the Roofing Industry?

Wisecup: One thing I would suggest is considering the GAF CARE Contractor Training program, because with it we've learned a ton about materials, warranties, installation, and manufacturer specifications. Without their training, I don't think we would be where we're at today.

Laurain: Education doesn't matter to me so much when I'm looking to hire onto my team. It does speak to your discipline if you have a degree, but I've honestly seen the best results from people who have no specific education. I agree with Trenton that the GAF CARE training has been an absolutely phenomenal resource that helped us level-up our knowledge on installation, products, and upcoming technologies in the industry.

Do Roofers Work Every Day?

Laurain: Yes, they do. Obviously, in this market, when it gets frigidly cold out, you do less—but you never stop. In the summer we're working from daylight to dark, but in the winter months we're still selling roofs. The installation side slows down a little bit due to manufacturer specifications, but, basically, when you can work, you work. However, there is some flexibility, especially around holidays.

Is Roofing Work Hard?

Wisecup: Whether you're on the labor side or the sales side, roofing is one of the hardest businesses to be in. This is because it requires so much drive and effort on a daily basis, especially if you're a commission-based worker. Everything is based on your ability to generate and close sales.

If you get stressed out easily or don't deal well with stress, I would say that roofing is not for you. We're dealing with people, and that can be difficult. But if you can work through the stress, it can help you develop your personal and professional character.

How Much Do Roofers Make?

Wisecup: Roofers can make as much as they want to—up to six figures in both sales and installation. People think that roofing contractors aren't getting paid much on the installation side, but they have the potential for incredible wealth if they appropriately invest, save, and spend their money.

Laurain: How much you earn will correlate to your effort, education, and training. If you give it your all, six figures can be a breeze in most cases.

Are Roofers Licensed?

Wisecup: In the state of Michigan—where Arrow Roofing Services operates—yes. The contractor or builder pulling the permit must be licensed with the state. In addition, the roofing company needs to register with the local municipality or city the project is located in.

Is Being a Roofer Worth It?

Laurain: It's absolutely worth it. It's one of the hardest things you'll ever do, but it can also add a lot of value to your life if you're successful. Roofing often finds you—I never thought I'd be a roofer, but once I came into this industry, I felt at home. I feel like it brings me value and I've found my purpose in this industry.

Is There Demand for Roofers?

Wisecup: Housing is a human need. When GAF says they protect what matters most, it really is that, in essence. There are always going to be houses, roofs, storms, and time, which means inevitable roof damage, decay, and deterioration. Roofs will always need to be repaired or replaced, so there's absolutely a need for roofers.

We have some really big GAF roofing contractors in our market. But, because we are able to perform both storm repairs and retail sales — and then some things that we do behind the scenes — it helps us stay competitive, especially as a newer company. Some of the other companies have been in business for 20-plus years, so naturally they have more branding awareness, relationships built with crews, and in certain cases a larger reach. However, we're able to stay competitive through advanced technology and software, whether it's drones or the applications we use to take measurements or coordinate and organize projects. We streamline and make our process a professional experience.


To learn more about being a roofing professional, check out the GAF Roofing Academy. These intensive one- and two-week in-person trainings will offer the skills and knowledge you need to stand out as a qualified roofer. The academy has already helped many candidates find the right career for them.

About the Author

Dawn Killough is a freelance writer in the construction, finance, and accounting fields. She is the author of an ebook about green building and writes for construction tech and green building websites. She lives in Salem, Oregon with her husband and four cats.

Related Articles

GAF Roofing Academy Graduate holds up his certificate of achievement.
In Your Community

How Attending the GAF Roofing Academy Changed One Graduate's Life

Meet Austin Teague, recent GAF Roofing Academy graduate who shares his transformational journey from ball field to the roof. Prior to the GAF Roofing Academy, he was involved in sports, worked in customer service, but lacked the experience needed to break into the roofing industry. Once he graduated from the GAF Roofing Academy, doors were then opened for him, leading to well-paying jobs as an installer and later as a salesperson, where he is currently on track to meet his financial goals.Attending the two-week program proved to be a life-changing decision for Austin, providing him with the tools and confidence needed to succeed. The course not only equipped him with technical expertise, but also instilled in him the ability to educate customers effectively. Take a listen as Austin shares his story of how he found clarity and direction in his professional life, enabling him to thrive in the industry and build a successful future for himself and his family.Are you interested in a career in the roofing industry? Look for a Roofing Academy course in your area. Video TranscriptMy name is Austin Teague. I'm originally born in Tyler, Texas. Moved to Washington when I was a kid at ten. Well, prior to joining the Roofing Academy and, you know, taking my skills to that test, I was sports, strictly sports. Everything in my life I would, you know, I'd work a customer service job. I was in the, you know, the retail industry. I worked at Walgreens, but my personal life was hectic. It was football practice, baseball practice. It was always something going on.There was always something to do. Everything when it comes to roofing, for me, started after the Roofing Academy. When I tried to get into the roofing industry before going to the Academy, nobody wanted me because I had no experience. They're going to have to train everybody on the job. But because of the roofing academy, because I knew what I was going to do day one, I knew what my job was. I couldn't run into any hiccups because I knew what showing up day one was going to look like.[00:00:56.770]So they gave me a GAF certificate with my name, the location I trained out of, and then when I graduated. And what I did with that is I took it to every single applicant or job interview I had because I wanted them to know that I have this certificate. Not saying I have it, but also bring it, so they can see it.After the academy, I landed a job at 28 an hour as an installer, which is substantial in this living, making life, making payments. And then after that, I got bumped up to 32 an hour when I was working in New Mexico. And now that I'm sales, I'm straight commission. But in this month, I'm on pace to hit 20,000. Our goal at Tristate is to educate the customers firsthand. So being at the Roofing Academy allowed me to know roofing like the back of my hand. As an installer, as a sales, as an owner, you got to see the value in the systems. And it allowed me in my head to build those value, actually explain it to the customers. Where is this number coming from? Well, it's coming from this material because this material is going to cost more, of course, but it's obviously better.[00:01:58.920]I think someone coming to the Roofing Academy right away, no experience, is going to set you up for success. That's what you want. You want to be set up for success. You want to be as many tools as you can in your tool belt to get you to that point you want to be in life. And showing up to the Roofing Academy, it changed my life drastically. I didn't know what I was going to do. I literally didn't know, if roofing wasn't the pathway for me- what was the next plan?I was just grateful. I mean, I was one day on indeed looking for jobs and I saw the Roofing Academy post on indeed looking for academy students, and I thought, why not? What's two weeks out of my life that I get to change it? If I get an opportunity to change it and that two weeks changed my life. There's no time wasted. You're here from nine to three or nine to four at the latest for your classes.You're with guys that you actually enjoy being around. The guys in my class or in the class today, they're fun guys. They all get to make mistakes and learn from each other. And it just makes me grateful that I got that opportunity to make something of myself. I'm not just another guy on the street.[00:03:00.340]I don't know what my life's going to look like in the next six months, but I guarantee it's not going to slow down. I'm going to work harder than ever. I know I got two kids at home. I have something to push me. I would say that all the success started with the Roofing Academy because my life before the Roofing Academy was kind of on a snowball effect. It had started from when I left college and then came home and it kind of just started snowballing. One thing after another was another problem, another problem. Bills at 18, going into debt. You're 18, your life isn't, you're going to ruin your life already. So you got to figure some out. And I figured it out. I got lucky enough that I found GAF and you know they still treat me well to this day. I have my Academy teacher's phone number and I call them up and help him out from time to time, and he helps me out from time to time.We still get along. And it was two weeks of my life that I knew the guy, and he still gives me a call and checks up on me and tries to: How are you doing in roofing? You still in roofing? You still making a name for yourself? You still doing what you said you were going to do? And I am. It's just good to have someone to talk to. Even if you're in this industry for ten years, I guarantee you GAF CARE will probably still give you a call and check on you. That's just what they do.

By Authors GAF Roof Views

April 12, 2024

Roofer climbing a ladder leaning against the roof of a house.
Residential Roofing

What Are Ladder Hooks?

As a roofing contractor, keeping yourself and your employees safe is crucial, which involves using the right equipment. Ladder hooks, sometimes referred to as roof hooks, are used to secure a ladder over the top of a roof's ridgeline. They're an essential piece of safety equipment for steep-slope roofing work.How Do Ladder Hooks Work?These hooks resemble a shepherd's crook that hooks over the roof's ridgeline and stays put with an attached T-bar to secure it to the other side of the ridge. The bottom of the crook has a smaller hook that holds the ladder and prevents it from slipping or sliding down the roof. Ladder hooks are typically made from heavy-duty steel and can support several hundred pounds. They essentially turn the ladder into a more stable set of stairs, creating a safer and more efficient work environment for roofing professionals, especially during steep-slope work.Most hooks also feature a rubber wheel that can help you get the ladder safely up onto the roof. Once you secure the hook on the rungs of the ladder, roll the ladder up the slope (on its back). When it passes the roof ridgeline, flip the ladder over to secure the hooks over the top of the ridgeline.Why Should You Use a Ladder Hook?According to the American Ladder Institute, 500,000 people are treated for injuries from using ladders every year, with 300 of those injuries leading to fatalities. With newer home styles featuring more dramatic rooflines with steep pitches, you may find yourself facing 10:12, 12:12, and higher pitches more regularly. Ladder hooks can help make working on these roofs safer.They can provide stability and security on lower-pitched roofs, too. You may also want to use them for performing repairs around skylights or chimneys, especially if the roof surface is icy or slippery. And they can provide secure footing in cases of suspected damage, such as a weak or rotting deck.These safety devices are designed to prevent the ladder from damaging shingles, so there's no downside to using them.Can a Ladder Hook Replace Other Safety Measures?Using a ladder hook can make you feel more secure and stable on a steep pitch. But you shouldn't forego other safety measures, such as using a personal fall arrest system consisting of lifelines, lanyards, and deceleration devices attached to an anchor point and connected to the body harness. Remember, the anchorage should be able to support 5,000 pounds per employee. Ladder hooks are designed to secure the ladder to the rooftop—not to secure a person or prevent them from falling.How Do You Choose the Right Ladder Hook?To find the right ladder hook, contact your ladder's manufacturer to see if it has a hook designed to work with its ladders. If it doesn't offer any, review the ladder hook manufacturer's guidelines to see what types of ladders are best suited for its hook. If your ladders are due for replacement, you can also look for manufacturers that offer kits with both the ladder and the hook.For more learning opportunities and resources to help you succeed in your roofing business, visit the GAF Center for the Advancement of Roofing Excellence (CARE).

By Authors Karen L Edwards

March 18, 2024

A smiling group of men and women gather in front of a red expo backdrop for a photo.
In Your Community

Supporting Latino Roofing Professionals at the 2nd Annual Latinos in Roofing Expo

Spirits were high at the second annual GAF Latinos in Roofing Expo, where more than 600 Latino roofing professionals gathered in Houston, Texas, for networking, business growth, and education seminars—all in Spanish. "To have a conference dedicated to Latinos, I love it," says Jorge Parada. "I'm sitting next to somebody that looks like me, that speaks the same language. It's a different experience from other conferences."Empowering Attendees at the Latinos in Roofing ExpoThe Latinos in Roofing Expo is one way GAF is working to level the playing field for Latino roofing professionals. Rather than take a one-size-fits-all approach, the expo provides education and resources that consider the Latino community's unique challenges. For example, industry experts taught classes in Spanish such as The Power of Latinos in Your Company's Culture, In-home Selling, Single Ply TPO, Coatings, and The Power of Content Creation for Roofing Companies.In addition to networking with other top-tier contractors, attendees received education in Spanish about the newest GAF contractor products, programs, and trainings designed to help roofers run—and grow—their companies. According to several attendees, these "culturally intended" business growth sessions, offered in Spanish, were one of the most valuable aspects of the conference.Many other conferences and training opportunities expect Latino roofing professionals to thrive with resources that cater to the non-Hispanic, English-speaking contractor community. In contrast, the Latinos in Roofing Expo empowered attendees through culturally intended offerings and shared language."The majority of these [Hispanic] contractors speak English, but it's also cultural. So, the way we do business has to feel culturally intended. Do business like Hispanics do business. Speak the language Hispanics speak," says Alan Lopez, GAF CARE training operations manager. Lopez has been a leading advocate for Latino roofing contractors at GAF and in the roofing industry as a whole.Improving Latino Roofers' Access to ResourcesMany Latino roofers have experienced disadvantages when rising in the roofing ranks because of language and/or cultural differences. For too long, the industry has pigeonholed Latinos into labor roles. As a result, Latinos are drastically underrepresented in roofing leadership, despite making up 57.7% of the roofing industry. Improving access to resources and cultural interactions is a sign of the roofing industry evolving."GAF is the front-runner in helping Latinos, because they have given us so many free resources and free seminars in Spanish," says conference attendee Junior Garcia, CEO. "They have allowed us to get to know what other [non-Hispanic] contractors already know." Some of the GAF culturally intended resources include:Spanish-language GAF website with the same user-friendly features as the English-language GAF website.Spanish-language GAF Document Library for Residential and Commercial GAF roofing products, including technical bulletins, warranty guarantees, data sheets, and more.Spanish-language GAF CARE trainings and resources, including business development courses, hands-on-trainings, and more—all taught with the needs of Latino contractors in mind.Spanish-language events, such as the 2023 GAF Latinos in Roofing Expo, designed to develop Hispanics in roofing leadership.Connecting with Latino ConsumersDeveloping Latino contractors also creates a powerful financial opportunity to serve Latino consumers. This benefits Hispanics in roofing and the roofing industry as a whole.Too often, Latino consumers are overlooked and underestimated. In fact, the Latino consumer base currently has unmet needs of more than $100 billion. Empowering Latino roofers to develop and grow as business leaders is one way to help bring change. "If you want to do business with the Latino community, you have to speak their language," says Hugo Saldaña, GAF territory manager in Houston, Texas.Speaking as a Latino professional in the roofing industry, Saldaña explains that people are at the heart of increasing a consumer base and growing contractor opportunities. "My parents preferred to do business with people who also spoke Spanish, their native language," says Saldaña. "Every day, when I go into work with these guys, it's like helping my dad or my mom. I think when you do that, and these guys know there's a caring relationship there, it goes a long way."Moving Towards the FutureLatinas in RoofingWhile the Latinos in Roofing Expo is a huge win, GAF and the roofing industry still have opportunities to grow. For example, GAF recognizes that female Latina roofing professionals may experience more challenges than their male counterparts. "There are a lot of challenges we [women roofing professionals] face, but there are opportunities for leadership. Now there are more resources and training and more opportunities to build our skills and build our knowledge, and be able to have the same opportunities as men," says Valeria Avila of Servi Express Roofing. GAF provides opportunities to empower women in roofing and recognizes the benefit of forming better bridges between women and the roofing industry.Resources for GrowthAlthough there is work to be done, the 2023 GAF Latinos in Roofing Expo is another step forward for the roofing industry. "Our company has done an amazing job—we now have a Spanish website and cater a lot to the Hispanic community, but there's still greater need," said Andres Beltran, a GAF CARE training manager based in Greenville, South Carolina.As the industry continues to evolve, Beltran encourages Latino roofers to connect with the free, Spanish-language training services and business development opportunities at GAF CARE Contractor Training Centers. "Whether it be from a marketing standpoint, financing, business development, leadership, insurance, and restoration—we can help Latino contractors to elevate their game," says Beltran.Learn more (in Spanish) about GAF resources and GAF certification opportunities today.

By Authors Annie Crawford

January 17, 2024

Don't miss another GAF RoofViews post!

Subscribe now