Residential Roofing

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As Erasmo "Mitos" Fuentes - GAF CARE Team Training Lead and highly respected "Maestro" of the roofing world - will warn rookies, errors during installation can have consequences later on in the life of the roofing system. Many are minor, like small leaks. Others, though, can be much more serious, such as major (and potentially catastrophic) cracks.
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As Erasmo "Mitos" Fuentes - GAF CARE Team Training Lead and highly respected "Maestro" of the roofing world - will warn rookies, errors during installation can have consequences later on in the life of the roofing system. Many are minor, like small leaks. Others, though, can be much more serious, such as major (and potentially catastrophic) cracks.
About 82 % of homes in the United States have outdoor living areas-many with low-slope roofs. That's nearly 6 million homes that could feature a self-adhered roofing system. Are you taking advantage of the opportunities that these porches, sheds, garages, and carports represent?
For many homeowners, protecting their home from roof to foundation is a top priority, especially if they live in storm prone areas. Customers in need of a new roof are making an investment that will impact their home and their families. As a roofing contractor, your customers are trusting you to help them make the best choice. As a contractor in a hail region, you want to consistently help your customers choose the shingle that addresses ALL their personal concerns, including impact, wind and algae.
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Roofers, are you ready? Here's your chance to help protect veterans who have protected our country. As a roofer, you know that a reliable roof protects what matters most. You're also uniquely qualified to support our troops by ensuring their homes and families are covered.
In business, time is money. With advanced roofing technology, you can save time, improve your team's efficiency, and boost your company's bottom line all at once. Ranging as widely as business management systems that streamline productivity and digital measuring tools, here are a few roofing products and solutions to incorporate into your business so you can work smarter rather than harder.
First and foremost, a roofing job requires two things: workmanship and materials. You can't oversee a successful roofing project without both. If you want to impress your customers with a job well done, it's essential to have all the right materials, make sure you have enough of them- and to ensure that they are installed properly.
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VIDEOS FROM GAF
VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
VIDEO ARTICLE
Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions - like GAF SmartMoney, GAF Project, GAF e360, and more - all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal - even responsible social distancing - you can Get there with GAF.Learn more about the benefits of GAF Project.
VIDEO ARTICLE
Greta Bajrami, CEO of Golden Group Roofing, a GAF Master Elite Contractor serving the Westborough, Massachusetts area, discusses how her company's approach to no-contact installations — using EagleView, drones, e-mail and text — enables her crews to protect the roof while also maintaining her customers' safety during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF SmartMoney is the new, completely paperless payment solution that securely accepts virtually any form of payment, processes financing approvals in as little as 60 seconds, and helps close more sales. It also includes a backend contractor dashboard for tracking all your checks, credit cards, and financial transactions. Watch this video to learn more about out how the secure, contactless, end-to-end digital SmartMoney process can help your customers find personal and financial peace of mind. Vist the GAF SmartMoney Finance and Payment Solutions page to learn about loan limits, multi-lender capabilities, and much more.
VIDEO ARTICLE
Danny McLaughlin of Scro's Roofing Company, a GAF Master Elite Contractor serving the community in and around Raleigh, North Carolina, offers a few tips on helping customers afford a new roof during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF QuickMeasure is the complete aerial roofing measurement software that delivers roof measurements in under an hour for single-family homes, and under 24 hours for multi-family and commercial properties. For as little as 15 $ a report, it's the only roof measuring tool you need.
VIDEO ARTICLE
Benjamin Fisher, owner of The Big Fish Contracting Company, a GAF Master Elite® Contractor serving the Pittsburgh, Pennsylvania area, shares a handful of tips for offering excellent no-contact customer service and financing options during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
You don't have to spend money on pre-made flashing for kick-out areas. They are an important part of flashing, but fabricating them yourself using the pig ear technique is easier than you think - with no cuts. And hey, if you can roof a home: you can make a pig ear flashing!
VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
VIDEO ARTICLE
Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions - like GAF SmartMoney, GAF Project, GAF e360, and more - all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal - even responsible social distancing - you can Get there with GAF.Learn more about the benefits of GAF Project.
VIDEO ARTICLE
Greta Bajrami, CEO of Golden Group Roofing, a GAF Master Elite Contractor serving the Westborough, Massachusetts area, discusses how her company's approach to no-contact installations — using EagleView, drones, e-mail and text — enables her crews to protect the roof while also maintaining her customers' safety during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF SmartMoney is the new, completely paperless payment solution that securely accepts virtually any form of payment, processes financing approvals in as little as 60 seconds, and helps close more sales. It also includes a backend contractor dashboard for tracking all your checks, credit cards, and financial transactions. Watch this video to learn more about out how the secure, contactless, end-to-end digital SmartMoney process can help your customers find personal and financial peace of mind. Vist the GAF SmartMoney Finance and Payment Solutions page to learn about loan limits, multi-lender capabilities, and much more.
VIDEO ARTICLE
Danny McLaughlin of Scro's Roofing Company, a GAF Master Elite Contractor serving the community in and around Raleigh, North Carolina, offers a few tips on helping customers afford a new roof during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF QuickMeasure is the complete aerial roofing measurement software that delivers roof measurements in under an hour for single-family homes, and under 24 hours for multi-family and commercial properties. For as little as 15 $ a report, it's the only roof measuring tool you need.
VIDEO ARTICLE
Benjamin Fisher, owner of The Big Fish Contracting Company, a GAF Master Elite® Contractor serving the Pittsburgh, Pennsylvania area, shares a handful of tips for offering excellent no-contact customer service and financing options during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
You don't have to spend money on pre-made flashing for kick-out areas. They are an important part of flashing, but fabricating them yourself using the pig ear technique is easier than you think - with no cuts. And hey, if you can roof a home: you can make a pig ear flashing!
VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
VIDEO ARTICLE
Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions - like GAF SmartMoney, GAF Project, GAF e360, and more - all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal - even responsible social distancing - you can Get there with GAF.Learn more about the benefits of GAF Project.
VIDEO ARTICLE
Greta Bajrami, CEO of Golden Group Roofing, a GAF Master Elite Contractor serving the Westborough, Massachusetts area, discusses how her company's approach to no-contact installations — using EagleView, drones, e-mail and text — enables her crews to protect the roof while also maintaining her customers' safety during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF SmartMoney is the new, completely paperless payment solution that securely accepts virtually any form of payment, processes financing approvals in as little as 60 seconds, and helps close more sales. It also includes a backend contractor dashboard for tracking all your checks, credit cards, and financial transactions. Watch this video to learn more about out how the secure, contactless, end-to-end digital SmartMoney process can help your customers find personal and financial peace of mind. Vist the GAF SmartMoney Finance and Payment Solutions page to learn about loan limits, multi-lender capabilities, and much more.
VIDEO ARTICLE
Danny McLaughlin of Scro's Roofing Company, a GAF Master Elite Contractor serving the community in and around Raleigh, North Carolina, offers a few tips on helping customers afford a new roof during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF QuickMeasure is the complete aerial roofing measurement software that delivers roof measurements in under an hour for single-family homes, and under 24 hours for multi-family and commercial properties. For as little as 15 $ a report, it's the only roof measuring tool you need.
VIDEO ARTICLE
Benjamin Fisher, owner of The Big Fish Contracting Company, a GAF Master Elite® Contractor serving the Pittsburgh, Pennsylvania area, shares a handful of tips for offering excellent no-contact customer service and financing options during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
You don't have to spend money on pre-made flashing for kick-out areas. They are an important part of flashing, but fabricating them yourself using the pig ear technique is easier than you think - with no cuts. And hey, if you can roof a home: you can make a pig ear flashing!
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

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